5 Ways African Fashion Can Transform You Into a Style Icon

Have you ever thought “Made In Africa” fashion is just about bold colours and tribal prints that look trendy on the runway but are impractical or difficult to incorporate into your own personal style? Well, think again. Whether it is a brightly coloured scarf that brings a sense of vibrancy to a monochrome black and white outfit or a statement jewelry pieces that contrast against your minimalist looks – African fashion can turn you into a style icon and has everything you need to take your everyday looks from zero to one hundred.

Clothes that tell a story

African creatives are taking ownership of traditional techniques and cultural practices when it comes to clothing and they are using it to tell their own authentic stories. Clothes are more than just fabrics and styles, they are made up of a narrative that expresses how the wearer feels in a garment. Fashion is art and most designers who create their distinct clothing also help the wearer to connect with a specific emotional story which they then embody and express to the world. By wearing the works of African designers, you might be communicating a range of stories that are altogether interesting and engaging as most pieces of clothing often end up being conversation starters.